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As we round out 2008 and ring in the new year, here are a couple trends that will be hitting your store shelves in 2009. 1. Manufacturers are going nuts. Expect to see more and more products go 'naked' as they tout nuts and seeds as a main ingredient.2. Take time to Relax. First it was all about energy, now it's time to relax. Get ready to see everyday staples from beverages, coffee and...
As we round out 2008 and ring in the new year, here are a couple trends that will be hitting your store shelves in 2009.
1. Manufacturers are going nuts. Expect to see more and more products go 'naked' as they tout nuts and seeds as a main ingredient.
2. Take time to Relax. First it was all about energy, now it's time to relax. Get ready to see everyday staples from beverages, coffee and gum infused with ingredients that promise to calm and soothe your senses and deliver a relaxation effect.
3. Just add water. In 2008 we started seeing companies downsize packaging as a way to cut costs and produce less waste for the environment. Now they are taking it one step further and asking consumers to add their own water to cut down on the cost of transporting water. More and more expect to see empty bottles with a liquid or powder concentrate and instructions that say 'Just add water.'
4. You are what you eat. A list of new foods and drinks promise a new way to look beautiful. Skin-beautifying antioxidants and nourishing ingredients such as biotin and zinc populate the ingredients list of new products from companies like Nestle and Masterfoods in 2009.
5. Get Steamy. Leave the pots and pans in the cabinet. As we search for more hours in the day, microwave cook-in-bags are becoming a hot commodity. This was a trend that has picked up 'steam' in the past few years and expect to see more new product launches in 2009.
6. Detox Diets. After the holiays we'll all probably need a little detox regimen. Stop in to your local supermarket and look for detox products that use liver-friendly ingredients such as Function Urban's Detox Goji Berry drink or Biore's Detoxify Daily Scrub. The detox craze is intensifying now that celebrities like Oprah and Beyonce have jumped on the trend.
7. It's a Sweet Alternative. Move over Equal and Splenda and say hello to Stevia, the 'holy grail' of sweetners. Rooted from a South American Stevia plant, the zero calorie sweetner is on its way to the U.S., pending approval from the U.S. Food and Drug Administration. If approved, get ready to see the flood gates open across many of your favorite 'diet' and 'sugar-free' food items.
8. Are you eco-friendly? Everyone wants to do their part to make the environment safer. With more product categories incorporating eco-friendly ingredients and processes, it will be easier for all of us to do our part. Expect to see more eco-friendly products ranging from the baby care to personal care and beauty categories in the next year.
9. Flower Power. Don't be shocked if your favorite sparkling beverage includes a hint of refreshing hibiscus or your candy bar is infused with lavender-jalapeno flavor. In the coming year, more and more manufacturers will start infusing floral flavors into new food and drink products.
10. Nourish the Brain. We can always strive to be a little smarter and now getting smarter might be as easy as reading what's on the label. Look for more manufacturers to tout ingredients that are good for your brain and more mentions of the word brain on product packaging. One example in the U.S. includes Kellogg's Live Bright Brain Health Bar.
Posted by Ashley Hedges, Account Planner - Consumer Packaged Goods
A few weeks ago, we introduced you to Google Flu Trends, a new tool from Google that tracks flu activity across the U.S. up to two weeks faster than the data published by the Centers for Disease Control and Prevention. It works by measuring the amount of flu-related searches in a state or region and then using that data to estimate actual flu activity.As winter progresses and flu activity...
A few weeks ago, we introduced you to Google Flu Trends, a new tool from Google that tracks flu activity across the U.S. up to two weeks faster than the data published by the Centers for Disease Control and Prevention. It works by measuring the amount of flu-related searches in a state or region and then using that data to estimate actual flu activity.
As winter progresses and flu activity increases, this tool is your #1 ally for reaching consumers at the moment of greatest relevance. Below are a few simple steps to get you started.
1. Visit Google Flu Trends and identify regions of opportunity.
2. Set up a flu search campaign and reach consumers where flu related searches are highest.
3. Contextually target to reach consumers on the sites they visit to find flu remedies.
4. Geo-target your campaign to regions and cities of interest.
5. Monitor Flu Trends and continuously optimize.
Data this strong is sure to fortify any campaign, so take a dose, or two, of Google Flu Trends with yours, and call us in the morning.
Posted by Anastasiya Blyukher, Account Proposal Coordinator, CPG
Please join us for the Nature Valley "Where's Yours Case Study" presentation on Thursday, December 18, 12pm- 1pm EST. An esteemed panel from General Mills, MRM Worldwide and Google will showcase the results from the digital campaign, YouTube contest and ad effectiveness research.John Williams of General Mills will provide a campaign overview, Shane Robbins of MRM Worldwide will...
Please join us for the Nature Valley "Where's Yours Case Study" presentation on Thursday, December 18, 12pm- 1pm EST.
John Williams of General Mills will provide a campaign overview, Shane Robbins of MRM Worldwide will recap the campaign strategy and Angela Reynar of Google, Inc. will highlight the ad effectiveness research, which measured brand lift, online behavior and offline sales.
An esteemed panel from General Mills, MRM Worldwide and Google will showcase the results from the digital campaign, YouTube contest and ad effectiveness research.
John Williams of General Mills will provide a campaign overview, Shane Robbins of MRM Worldwide will recap the campaign strategy and Angela Reynar of Google, Inc. will highlight the ad effectiveness research, which measured brand lift, online behavior and offline sales.
Click HERE to register for and attend the event.
Password: googleCPG
Password: googleCPG
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Posted by Ashley Hedges
CPG Account Planner
Posted by Ashley Hedges
CPG Account Planner
We'll give you one guess. Online.It shouldn't be news for marketers that kids and teens are online but the frequency and duration with which they are may be surprising. eMarketer estimates that 82% of US teens 12-17 and 43.5% of kids ages 3-11 will use the Internet on a monthly basis in 2009. And when they aren't online, they are still connected through their mobile device. Nearly...
We'll give you one guess. Online.
It shouldn't be news for marketers that kids and teens are online but the frequency and duration with which they are may be surprising. eMarketer estimates that 82% of US teens 12-17 and 43.5% of kids ages 3-11 will use the Internet on a monthly basis in 2009. And when they aren't online, they are still connected through their mobile device. Nearly 2/3's of US teens have a mobile phone.
The Internet and their mobile phones are their lifeline and their primary means of communication. The percentage of teens who text, make a call on their mobile phone, send an instant message or chat via a social networking site is on par with the percentage that spend time with friends in person outside of school. Imagine that, actually having a live, face-to-face conversation with a friend these days.
A teen's life is incomplete without technology and these multi-media mavens don't distinguish across communication channels - offline, online and mobile. To them, they all provide a means of communication and they rely on each other to keep them in the loop. As long as they know where the party is Friday night, they could care less if they found out on Facebook, in an email or in a text message.
So while it may be 10:00 on a Friday night and you don't know exactly where your teen consumers are, it's a safe bet they are plugged in. Why don't you give them a call?
(Original source: "Kids and Teens Are Always On." eMarketer, November 17, 2008.)
Posted by :
Ashley Hedges
CPG Account Planner, Google
As we have all witnessed the economy has been fluctuating in these uncertain times. Not only do we have to worry about our personal assets, but we need to think about our clients as well.eMarketer CEO Geoff Ramsey, recently hosted a webinar, "7 Strategies for Surviving the Downturn". I think the 7 points he highlighted are helpful tips to keep in mind when we are thinking about our Marketing...
As we have all witnessed the economy has been fluctuating in these uncertain times. Not only do we have to worry about our personal assets, but we need to think about our clients as well.
eMarketer CEO Geoff Ramsey, recently hosted a webinar, "7 Strategies for Surviving the Downturn". I think the 7 points he highlighted are helpful tips to keep in mind when we are thinking about our Marketing plans going into 2009.
1. Accountability- track how online effects offline
2. Keep doing search-all research companies have double digit gains for search in the coming year
3. Don't ignore the power of branding online (branding, display and sponsorships)
-only 30% of of chief marketers considered the offline impact of online advertising
4.Stay close to the customers
-A huge push on social media. Pick the right community for your target and add real value. Regular media messages aren't going to work.
-share the love by tapping into coveted influentials and create a community
- consumers #1 trust is word of mouth about a brand.
5. Engender Trust-trust is SO important for brands
6.Engage with online video
7. Test Test Test
As we ring in the new year, why not make our marketing dollars work harder and smarter and think about these strategies as we see what challenges await us in '09!
Posted by Amy Chauvin, CPG Account Planner
eMarketer CEO Geoff Ramsey, recently hosted a webinar, "7 Strategies for Surviving the Downturn". I think the 7 points he highlighted are helpful tips to keep in mind when we are thinking about our Marketing plans going into 2009.
1. Accountability- track how online effects offline
2. Keep doing search-all research companies have double digit gains for search in the coming year
3. Don't ignore the power of branding online (branding, display and sponsorships)
-only 30% of of chief marketers considered the offline impact of online advertising
4.Stay close to the customers
-A huge push on social media. Pick the right community for your target and add real value. Regular media messages aren't going to work.
-share the love by tapping into coveted influentials and create a community
- consumers #1 trust is word of mouth about a brand.
5. Engender Trust-trust is SO important for brands
6.Engage with online video
7. Test Test Test
As we ring in the new year, why not make our marketing dollars work harder and smarter and think about these strategies as we see what challenges await us in '09!
Posted by Amy Chauvin, CPG Account Planner
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